Back by popular demand! With renewed interest in GTO due to Pontiac's scheduled 2004 launch of the new GTO, veteran automotive marketer Jim Wanger's book Glory Days is available once again. The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles.Format: Softbound Pages: 348 Length: 7w x 10h ISBN-13: 9780837602080ISBN: 0837602084 Catalog ID: 140431B
Availability: Usually Ships Within 24 hours
